THERE IS NO SUBSTITUTE FOR PROPER CINEMA.

WHAT KIND OF FIRST IMPRESSION ARE YOU MAKING?

"AMONG ALL GENERATIONS OF HOME BUYERS, THE FIRST STEP IN THE HOME BUYING PROCESS IS LOOKING ONLINE FOR PROPERTIES FOR SALE." (NAR)    ACCORDING TO GOOGLE, MORE THAN 70% OF THE BUYING DECISION IS BEING MADE ONLINE.  THE TYPICAL BUYER SPENDS 2 WEEKS LOOKING AT PROPERTIES ONLINE BEFORE THEY CONTACT AN AGENT (NAR), AND EVEN THOUGH THERE ARE MANY AVAILABLE HOMES FOR SALE, THE TYPICAL BUYER ONLY PHYSICALLY VISITS 10 HOMES BEFORE PURCHASING.  (NAR)  THAT MEANS THAT YOUR FIRST SHOWINGS ARE HAPPENING ON YOUR BUYER'S COMPUTER SCREEN, TABLET, OR CELL PHONE.

AFFLUENT CONSUMERS PREFER VIDEO (EMARKETER)

90% OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL, AND VISUALS ARE PROCESSED 60,000X FASTER IN THE BRAIN THE TEXT. (3M CORPORATION & ZABISCO)  

VIEWERS RETAIN 95% OF A MESSAGE WHEN THEY WATCH IT IN A VIDEO.  (INSIVIA)

ACCORDING TO AN AUSTRALIAN REAL ESTATE GROUP, REAL ESTATE LISTINGS THAT INCLUDE A VIDEO RECEIVE 403% MORE INQUIRIES THAN THOSE WITHOUT.

VIDEOS ARE SHARED 1200% MORE TIMES THAN LINKS AND TEXT COMBINED.  (ORION21)

ENJOYMENT OF VIDEO ADS INCREASE PURCHASE INTENT BY 97%.  (UNRULY)

IT IS 50X EASIER TO ACHIEVE A PAGE 1 RANKING ON GOOGLE WITH A VIDEO.  (FORRESTER RESEARCH)

90% OF USERS SAY THAT SEEING A VIDEO ABOUT A PRODUCT IS HELPFUL IN THE DECISION PROCESS.  (INSIVIA)

THE AVERAGE USER SPENDS 88% MORE TIME ON A WEBSITE WITH VIDEO. (MIST MEDIA)

VIDEO INCREASES ORGANIC TRAFFIC FROM SEARCH ENGINES BY 157%, ATTRACTS TWO TO THREE TIMES AS MANY MONTHLY VISITORS AND DOUBLES THEIR TIME SPENT ON THE SITE.  (MARKETINGSHERPA)

MOBILE AND TABLET USERS ARE THREE TIMES AS LIKELY TO VIEW A VIDEO AS LAPTOP OR DESKTOP USERS.  (NPD) 

92% OF MOBILE VIDEO VIEWERS SHARE VIDEOS WITH OTHER. (INVODO)

WHEN A VIDEO IS INFORMATION-INTENSIVE, 66% OF CONSUMERS WILL WATCH THE VIDEO TWO OR MORE TIMES. (INTERNET RETAILER)

VISUAL CONTENT DRIVES ENGAGEMENT.  IN FACT, JUST ONE MONTH AFTER THE INTRODUCTION OF FACEBOOK TIMELINE FOR BRANDS, VISUAL CONTENT - PHOTOS AND VIDEOS - SAW A 65% INCREASE IN ENGAGEMENT.  (SIMPLY MEASURED)