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STRATEGY

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STRATEGY

SUCCESSFULLY MARKETING UNIQUE PROPERTIES, REQUIRES UNIQUE SKILLS.


THE REAL ESTATE MARKET HAS BECOME INCREASINGLY CHALLENGING IN RECENT YEARS, AND WE’VE RESPONDED WITH A HIGH EMPHASIS ON CUTTING EDGE TECHNIQUES, HIGHLY AMBITIOUS WORK ROUTINES, AND TENACIOUS ATTENTION TO DETAIL IN ORDER TO MAINTAIN A COMPETITIVE EDGE. HAVING A COMPETITIVE EDGE ALLOWS US TO CONSISTENTLY MAXIMIZE EXPOSURE, INTEREST, TRAFFIC, AND ULTIMATELY: SALES PRICE.

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PROPER CINEMA

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PROPER CINEMA

THERE IS NO SUBSTITUTE FOR PROPER

IF A PICTURE IS WORTH 1000 WORDS, THAN OUR "CINEMA SMART TOUR" TELLS THE REST OF THE STORY.  OTHER AGENTS MAY PLAY GOLF; BUT THAT DOESN'T MEAN THEY'LL WIN ANY OF THIS YEAR'S MAJOR CHAMPIONSHIPS.   LIKEWISE, MANY AGENTS WILL TELL YOU "WE DO VIDEO" .  THE RESULT WILL NOT BE A NEW JERSEY PROPER "CINEMA SMART TOUR"...  


WHAT KIND OF FIRST IMPRESSION ARE YOU MAKING?

ACCORDING TO NATIONAL STATISTICS COMPILED IN 2015 BY GOOGLE & THE NATIONAL ASSOCIATION OF REALTORS, OVER 90% OF BUYERS USED THE INTERNET TO FIND THEIR HOME LAST YEAR;  AND THAT NUMBER CONTINUES TO GROW EVERY YEAR...THAT MEANS: YOUR FIRST SHOWINGS ARE HAPPENING ON A BUYER’S COMPUTER SCREEN, TABLET, OR CELL PHONE.


NO ONE IS DOING VIDEO LIKE NEW JERSEY PROPER, SEE FOR YOURSELF BELOW

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ONLINE EXPOSURE

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ONLINE EXPOSURE

WHERE CAN YOU FIND OUR LISTINGS?

ACCORDING TO NATIONAL STATISTICS COMPILED IN 2015 BY GOOGLE & THE NATIONAL ASSOCIATION OF REALTORS, OVER 90% OF BUYERS USED THE INTERNET TO FIND THEIR HOME LAST YEAR;  AND THAT NUMBER CONTINUES TO GROW EVERY YEAR...THAT MEANS: YOUR FIRST SHOWINGS ARE HAPPENING ON A BUYER’S COMPUTER SCREEN, TABLET, OR CELL PHONE.


YOUR LISTING WILL BE DISTRIBUTED TO MILLIONS OF INTERNET HOME SHOPPERS THROUGH OUR SYNDICATION FEEDS WITH OTHER HOME SEARCH WEBSITES, AND CAN BE ACCESSED THROUGH OVER 50 OF THE TOP REAL ESTATE WEBSITES IN THE NATION INCLUDING:


....AND MANY MORE.

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PRINT MARKETING

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PRINT MARKETING

   EXTENSIVE PRINT STRATEGY


UTILIZING PRINT PUBLICATIONS SUCH AS THE OUTLETS FEATURED BELOW, NEW JERSEY PROPER STRATEGICALLY MARKETS OUR LISTINGS TO CREATE THE HIGHEST LEVEL OF AWARENESS TO POTENTIAL HOMEBUYERS.  IT'S ALL ABOUT CREATING MASSIVE EXPOSURE FOR YOUR PROPERTY.  WE BELIEVE IN BEING CONSISTENT AND RECOGNIZABLE IN OUR MARKETS, AND ALLOWING OUR BRAND TO WORK FOR YOU. WE'LL BRING YOUR HOME THE MAXIMUM EXPOSURE- LOCALLY, REGIONALLY, NATIONALLY, AND AROUND THE GLOBE; AND HELP YOU ACHIEVE YOUR HIGHEST AND BEST SALE.  WE OFFER CONSISTENT, HIGHLY EFFECTIVE CAMPAIGNS, TAILORED TO YOUR PROPERTY.


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INTERNATIONAL BRAND

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INTERNATIONAL BRAND

PROMINENT PROPERTIES SOTHEBY'S INTERNATIONAL REALTY


NORTHERN NEW JERSEY'S PREMIER LUXURY RESIDENTIAL BROKER IS LOCATED THROUGHOUT BERGEN, ESSEX, HUDSON, SOMERSET, MORRIS AND UNION COUNTIES WITH 12 OFFICES AND APPROXIMATELY 500 SALES PROFESSIONALS LOCATED IN ALPINE, EDGEWATER, FORT LEE, FRANKLIN LAKES, HILLSDALE, HOBOKEN, MONTCLAIR, SADDLE RIVER, SHORT HILLS, RIDGEWOOD, TENAFLY AND WESTFIELD. PROMINENT PROPERTIES SOTHEBY'S INTERNATIONAL REALTY IS A STRONG COMMUNITY BROKERAGE WITH INTERNATIONAL CONNECTIONS TRANSACTING BUSINESS IN THE METROPOLITAN NEW YORK CITY AREA AND IS INVOLVED IN MANY CHARITABLE CAUSES THROUGHOUT THE AREA. WE LOOK FORWARD TO MEETING YOUR REAL ESTATE NEEDS AND EXCEEDING YOUR EXPECTATIONS. ACCORDING TO THE REALTRENDS 500 REPORT, OUR FIRM WAS RANKED 11TH IN THE COUNTRY AND 1ST IN NEW JERSEY FOR THE HIGHEST AVERAGE SALES PRICE. "MARKETING NEW JERSEY REAL ESTATE AT THE HIGHEST LEVEL"

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PROPER PHOTOGRAPHY

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PROPER PHOTOGRAPHY

IT ALL STARTS WITH EXCELLENT PHOTOGRAPHY

EVERYONE KNOWS A PICTURE'S WORTH A THOUSAND WORDS.   SLIGHTLY LESS OBVIOUS IS THE FACT PROPER PHOTOGRAPHY CAN BE WORTH TENS OF THOUSANDS OF DOLLARS.  STUDIES HAVE ALSO PROVEN THAT THEY INCREASE THE SPEED OF SALE, AND YOUR OVERALL ODDS OF A SUCCESSFUL SALE.  CAN YOU AFFORD TO HAVE ANYTHING LESS THAN THE BEST?


'WHEN FISHING FOR BUYERS, EXCELLENT PHOTOGRAPHY IS THE BEST BAIT' ~ THE PROPER TEAM


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PROPER STAGING

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PROPER STAGING

STAGING MATTERS

ACCORDING TO A U.S. HOUSING AND URBAN DEVELOPMENT REPORT, A STAGED HOME WILL SELL, ON AVERAGE,  FOR 17% MORE & 78% FASTER THEN A HOME THAT IS NOT STAGED.  We TAKE THESE NUMBERS VERY SERIOUSLY AND WE HAVE AN IN-HOUSE FULL TIME ACCREDITED STAGING PROFESSIONAL TO MAKE SURE YOUR HOME SHINES LIKE THE STAR IT IS.